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Ela Baby is a New York-based family business offering a unique selection of classic and trendy clothing, toys and specialty gift items for newborns and children. For 29 years, we have provided the best products and quality customer services. We are proud to say that many of the parents and grandparents who shop on our site are repeat customers due to the personalized service we offer. Our customers are not just "shoppers," but our extended family.

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